VACATIO COLUMN
Taking bookings is not the same as running
2026.08.30

The previous piece covered the schedule and the list. This one is about confirming that any of it works. Being able to take a booking and running properly from booking through to settlement are two different things.
Follow one guest all the way through
The unit of testing is a journey, not a feature. Take one guest all the way: book, pay, check in and receive a key, use the room and the facilities, check out, and see that revenue land in settlement. Check feature by feature and every part passes while the joins between them go unexamined.
The joins people miss
- Does a booking from an OTA land correctly in the PMS?
- When a booking is cancelled, does that inventory reopen on the channels?
- Do payment cancellations and refunds process properly?
- Do the room number, the door lock and the system agree with each other?
- Does revenue taken at the facilities reach settlement?
- If the system fails, is there a way to run on paper?
The last one goes missing most often. Failures are rare, but if one arrives in your first weeks you meet it with no experience of handling it.

A soft opening is not marketing
It is easy to treat a soft opening as an early publicity chance, but its actual purpose is rehearsal. Staff book as guests would, park, check in, shower, run the heating and cooling, use the facilities, eat breakfast and check out. What surfaces there is mostly what drawings and manuals cannot show: the spots that need a sign, the point where circulation jams, the fixture nobody can operate without being told, the room that takes longer to clean than expected.

Four tests before you approve an opening
- Is trading legally possible: are the filings, inspections and insurance in place?
- Are the rooms and facilities usable: are they genuinely in a state to be used?
- Can people run it: staffing, division of duties, manuals and emergency response?
- Does booking connect to settlement: does the whole path work as one flow?
If any one of the four is missing, moving the date is the better decision. Early reviews stay, and the experience of your first days keeps shaping sales long afterwards.
Finished for the builders, usable for the operators
The final pre-completion check compiles the lists of unfinished work, incorrect work and defects, commissions the electrical, fire and water services, verifies heating and cooling, assembles the permitting and completion documents, and records in writing who is responsible for defects and within what period.
Then comes handover to operations: how each system is used, where the plant room, distribution boards and isolation valves are, what to do in an emergency, contacts at each contractor, drawings and warranties, consumables, spares and maintenance intervals. Finished, for the construction team, is not the same as usable, for the operating team.
The build is over when the operating team has used it themselves and judged that it can be sold to a guest.
In short
Test journeys rather than features, use the soft opening as a rehearsal rather than publicity, and approve the opening against four tests: legally able to trade, facilities usable, people able to run it, and booking connected through to settlement.
FAQ
Q. How long should a soft opening run?
Judge it by purpose rather than duration. Repeat the full flow, booking, check-in, room and facilities, check-out and settlement, enough times that no new problems appear. Including a stay where the operating team uses the property as guests do sharply increases the range of what you find.
Q. How do you prepare to run manually if the system fails?
The basics are having today’s arrivals, room assignments and a way to issue keys available in a form that does not depend on the system. Then write into the manual who to call, in what order check-in is handled and how payment is taken, and rehearse it once before opening. A procedure nobody has rehearsed does not work when it is needed.
Q. On what basis do you decide to postpone opening?
Four questions. Can you legally trade? Are the rooms and facilities genuinely usable? Can your people run it? Does booking connect through to settlement as one flow? If any is unmet, postponing is better. The experience of the first days becomes the early reviews and those shape sales for a long time, so what is lost usually exceeds the revenue gained by a few earlier days.